smplr times 010 · Protect your brand

Hey there,

How connected do you feel to your space and brand?

I embody my brand in an unapologetic way. hygge is Garrett. Garrett is hygge. Because of this i’m incredibly protective of it. This week this idea was challenged like never before.

A member who has been with me for a long time did something that not only made us look bad as hygge, but by extreme personal association made me look bad. This hit me like a ton of bricks. I was viscerally angry about it. Because of how protective I am of hygge I felt personally slighted. My gut feeling was this person no longer had a place at hygge.

I slept on it, hoping that with a little rest would come some clarity. I woke the next day feeling just as shitty about what had transpired. After speaking with a few trusted colleagues, and running through my termination policy for the space felt justified in remove this member. It was time.

I sat down with this member, alongside my second in command, to make sure there was a third person in the room and discussed how I was feeling and how things would be moving forward. Long story short, it did not go well. This member was mad, and that might be the understatement of the century. They left and that was the end of it.

When community is such a integral part of what you’re building, how much or how little should we feel responsible for how our members act? How hard is this going to be at scale? We’re going to be 500+ people by early 2019. Is this unreasonable? Should I be more detached from what we’re building? I have so many questions. One thing I’m 100% sure of  is being there for each other is rule #1. We’re #hyggefam.

Tell me what you think over in the Please Wash Your Mugs community. I’d love to hear how you have handled tough situations like this.

Now, on to this week’s must-read articles.

🏗️ From The Real Deal Chicago
Could Coworking Offices Save Malls
Well, no. I don’t think so, but I bet there’s a whole bunch of retail strip mall space floating around at ridiculously low rents that we should be going after. Don’t be afraid on non-traditional space. Create something compelling and people will come to you.

🌕 From The Internet
Everything Coworking Podcast
Jamie Russo does a pretty damn good job with The Everything Coworking Podcast. I’m not going to point to one particular episode. Just dig in and enjoy. She’s great.

🧠 From AllWork
Promoting Mental Health in the Workplace
I’m on a wellness kick lately. We just launched hygge cares, a program to lower the bar for physical and mental wellness for our members. It’s important and we should be doing everything we can to look out for our coworkers.

Now for a smpl update. We made it super clear who is a manager and owner of your space. When your members visit the community page the managers of your space will rise to the top. Members can also see owner/manager contact info so they can get in touch. Bonus: They’ll also have a sweet color circle around them.

That’s it. Hope you have a simple week ahead of ya.

Until next time,
– Garrett

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