smplr times 008: Always make a big deal

Hey there,

As a coworking space, there may only be a few times when you can get your city or the local news to give you any attention. Grand opening, expanding locations and maybe, if you land a high profile member. That’s it, right?

The rest of the time it’s up to you to leverage your own influence, your members, friends and family to create buzz for the work you’re doing. We learned this the hard way for the 2nd location announcement. We didn’t do the leg work to generate interest during the already difficult holiday season for interest. We dropped the ball.

This coming Friday we are announcing what’s next for hygge, and we are making it a big deal. We’re not going to make the same past mistakes. Instead of relying solely on local news we’re getting every single advocate we have involved. We’re simply asking for their support and participation and people will show you for you. It’s heartwarming.

I’m excited for it to all play out so I can share exactly what we did and how it worked out.

So with all that said, what did y’all do to get some buzz pre-open, expanding locations or for some other announcement?

Now, on to this week’s must-read articles.

馃檶聽From Shareable on Impacting Local Communities
These 6 groups are showing how coworking spaces can positively impact local communities
The work you do to be more integrated into your city can be a turning point for your space. Necessary? No, but advocacy is what we’re all looking for and the best way to get some is to do some good. Go find ways to make an impact and run hard at it.

馃聽From AllWork on Competitive Markets
Industry experts share experiences on how to grow in a competitive market
I’m a big fan of #1 on the list. Stay in your lane. It’s always easier to do what’s trendy. They reference ping pong tables, beer, etc. You know what’s best and playing that out will be better in the long run. Don’t be reactionary.

馃聽Cool Concept/Space Alert
Pilotworks, a coworking space for starting a food business
I come across all sorts of spaces and wanted to start sharing them with you. This is a cool unique concept centered around lowering the bar for people starting a food business. Love it.

Remember, being a part of smpl gives you access to a community of coworking operators that believe in supporting each other.聽Enter Please Wash Your Mugs.

Now for your smpl update. Over the last week we’ve released the new member welcome screen and messaging controls, manager access and all new snacks. Yes, snacks, those things that pop up when you hit save. They new. We love them.

Alongside that we’re working on new resource booking features. Next up is restrictions based on member plan. See below. All plans will have a base hourly restriction for booking resources that you can set. You can them manually edit a members hourly restriction. Huge! We’re pumped.

That’s it. As always, an exciting week ahead.

Until next time,

smplr times 007: A response to feeling lonely

Hey there,

A couple weeks back I talked about feeling pretty lonely as a space operator. I’m an extrovert at heart and I’ve been fortunate to have made friends in the industry. From speaking with many of you, it seems like this is something you are looking for and have yet to find – a community of supportive coworking operators.

In response to this we’re excited to announce Please Wash Your Mugs, a community for coworking operators. This will consist of three main pillars to start:

  • A Slack Community. A digital space for coworking owners, operators and community managers. No dead air, no service providers (not even smpl). This is a place where questions get answered, we promise. We’re building a community that shows up for each other. We’re committed to keeping this active and healthy.
  • Mentor Time. Need 15 minutes to talk through an issue, or to bounce a cool new idea off of someone? Let鈥檚 hop on and talk it out. Interested in being a mentor? Let us know.
  • Biweekly Newsletter. A twice-a-month newsletter that’s all about giving you actionable ways to improve your space. We’ll also compile the best of the best articles and conversations from the Slack group. Never miss a thing.

This is where we’re starting and we want you to be a part of it. If you’re a paying smpl customer it doesn’t cost you a single thing. You’re in! If you use a different platform to manage your space that’s ok, we still 馃挋you and would love for you to be a part of this community. It’s $9/month or $94/year. Learn more about what we’re doing聽here and if you want in hit the Let Me In button and fill out the form.

Invites to Slack and the mentor calendar go out later this week.

Now, on to this week’s must-read articles.

馃憣聽From AllWork
Why You Need To Embrace a Different Space as a Service Model
This concept has been on my mind a good bit lately. What if we could help landlords optimize their space and revenue by creating smaller shared workspaces for their bigger tenants? Food for thought. Good read.

馃搸聽From Wash Your Mugs on membership guidelines
Example Membership Guidelines Template
Bringing this post back around as I have been asked several times lately about membership guidelines and where to start. This is hygge’s base membership guidelines. Take all of it, some of it or none of it. What do you use for your guidelines?

馃應聽From The Coworking Google Group
117 Spaces announced and/or opened in July
Whoa, this is huge. Lots of big players mixed in there but this is a ton of growth. As we get ready to build a community of operators that support one another you should see this as encouraging. More operators = more people to pull into the community and support.

Now for your smpl update. You leveled up big over the last couple weeks. Resource booking is in the world. You can now added managers to your space. The ability to update a member’s location is in.

What’s next? We’re reading the ability to customize the welcome messaging. See below. New members are treated to a nicer welcome screen with a message that you can customize. This same message will also appear in their welcome email. Releasing soon! 馃帀

That’s it. As always, an exciting week ahead.

Until next time,