Welcome kits for coworking space members

Below are pictures of Hygge’s welcome kit. I’ll also provide some insight into our way of thinking when we designed these.

Create experiences.

I’m a believer in creating an experience for people interested in coworking with us all the way through becoming a member and beyond. The welcome kits we created were meant to be the cherry on top. Those receiving these had already committed to becoming a member and paid for their first month. Opening a Hygge welcome kit was meant to give new members a real sense of belonging to something. It works.

Stop calling it swag, please.

I hate the word swag. It makes me think of logo covered garbage that you get at a tradeshow. Everyone wants it, ends up with a bunch of it and then throws it away eventually. Value what you put in the kit.

Here’s what we included in our box (photos above).

The boxes are standard cardboard boxes we found just by googling the size we needed. We ordered custom tape for the box from Sticker Mule. Each card layer was designed and then printed at Overnight Prints. The hole and cut corners were all done manually.

The physical contents and interactive items are as follows.

  1. A complimentary day pass for that member to give to a friend.
  2. A little field notes type notebook.
  3. A bottleshare ticket. Each location has a beer/wine/kombucha fridge for members to participate in sharing their favorite beverage. Leave a beverage, take a beverage.
  4. A Hygge t-shirt. We went all out with custom printing, hem tags and went with the softest t-shirt we could find.
  5. A small pack of stickers and buttons for members to show #hyggefam love.

How much do they cost?

About $13 each. Yikes! Yes, they are very expensive. The t-shirt with all the custom printing and hem tag make up a large portion of the cost. If you went with a cheaper t-shirt and didn’t need all the custom flare you could bring the cost down significantly.

Is it worth it?

I think so! This is the kind of experience I would want if I joined a space.

SEO for coworking spaces

Before starting Hygge I ran a small digital marketing agency called Ready at 7. Our focus was SEO.

Naturally, when starting Hygge I made our rankings in search a priority. For a while now we’ve lived in a world where when people need something they turn to Google. There is no better place to get an answer or find what you’re looking for.

In the case of a coworking space, the search term “Coworking in {insert city}” or a close variation should be your focus.

There’s an incredible amount of things that go into ranking a page in search. Some of you familiar with the topic might have heard things like on-page factors, title tags, meta tags or links. That’s just the beginning.

For this post I want to focus on one thing that you can do right now that can have a drastic effect on your coworking space’s ranking in search.

Google Reviews

It’s that simple.

Step 1: Claim your My Business Page

If you haven’t done so already, go claim your Google My Business page. It’s a simple process. Once you setup your location with business name, address and industry category you will have to verify the listing. Google sends a postcard to the business address with a code on it.

After receiving the postcard, go to the verification URL and enter your code. Boom. Verified.

Step 2: Get Reviews

Here’s where I would start. Reach out to your best, most dedicated members and ask them to leave a review. Never solicit a specific star rating. Remember, your biggest advocates are going to rave about you. If you’re doing a good job, 5 stars is almost guaranteed. If you can get them to write something in the review beyond just the star selection that’s an added bonus. It turns out Google prioritizes reviews with words from what we know.

We keep a regular list of members that have left a review. Once someone has been a member for a couple months we touch base and ask them to submit one.

Other ways to get reviews

Hygge regularly rents meeting space to non-members. On a normal week there’s a strong chance that more non-members engage our space, through meeting space use, than actual members. These groups have the potential to be huge advocates for your space.

They are often very willing to leave a review. Gauge the interactions you have with each group and nicely ask the ones that clearly appreciate the space. You have the power to pick and choose the groups and then the advantage is they will likely earn you more than just a singular review. Bonus.

In closing

You don’t need 100 reviews. Just get 10-15. Earn those 5 stars and every once in a while do a quick search in a fresh browser window to see where you stand.

Template for coworking membership guidelines

Hey there! Our goal is to help make running your coworking space more simple. That extends beyond just software. There’s a ton that goes into running a space, so we’re hoping to use our experience running our own to space to support you.

Membership guidelines, rules, terms and conditions or whatever you call the document you hopefully make members sign when the join is incredibly important.

If you need help getting started here’s the exact one we use at Hygge. Feel free to reach out to [email protected] with any questions. We’re here to help.